Used primarily as an intermediate in organic synthesis, especially in pharmaceutical and agrochemical industries. It serves as a building block in the preparation of bioactive molecules due to the presence of both bromo and iodo functional groups, which are amenable to cross-coupling reactions such as Suzuki, Stille, and Heck reactions. Its amide group allows for hydrogen bonding and polarity, making it useful in the development of compounds with specific biological activity. Commonly employed in the synthesis of potential drug candidates, including kinase inhibitors and anti-inflammatory agents. Also utilized in research settings for the construction of complex aromatic structures and labeled compounds.