Used as an intermediate in the synthesis of pharmaceuticals, particularly in the development of nonsteroidal anti-inflammatory drugs (NSAIDs) and other bioactive molecules. Its structure allows for further functionalization in organic reactions, making it valuable in medicinal chemistry for building more complex drug candidates. Commonly employed in coupling reactions and halogen-based transformations due to the presence of the bromo group, which facilitates cross-coupling with other aromatic systems. Also utilized in research settings for the preparation of dyes and functional materials where substituted anilides are required.