Used as an intermediate in organic synthesis, particularly in pharmaceutical and agrochemical industries. It serves as a building block in the preparation of bioactive molecules due to the presence of the bromo substituent, which allows for further functionalization via cross-coupling reactions such as Suzuki or Heck reactions. The N-methoxy-N-methyl amide group enhances stability and can act as a directing group in metal-catalyzed C–H activation processes. Commonly employed in the development of drug candidates where aromatic scaffolds are required for target binding. Also utilized in research settings for the synthesis of complex molecules requiring selective transformations.