This compound is primarily utilized in organic synthesis as a versatile intermediate. It is often employed in the construction of complex molecules, particularly in the development of pharmaceuticals and agrochemicals. The presence of both the benzyl and bromo groups makes it a valuable precursor for cross-coupling reactions, such as Suzuki or Buchwald-Hartwig reactions, which are essential for creating carbon-carbon and carbon-nitrogen bonds. Additionally, it serves as a key building block in the synthesis of bioactive compounds, including potential drug candidates targeting various diseases. Its role in facilitating the introduction of aromatic and heteroaromatic structures into molecules makes it a crucial component in medicinal chemistry research.