Used primarily as a dye intermediate in the synthesis of azo dyes, this compound contributes to the production of colored pigments for textiles, inks, and coatings. Its structure allows for strong chromophoric properties, making it suitable for applications requiring intense coloration. It may also serve in research settings for developing pH-sensitive indicators due to the dimethylamino group’s responsiveness to acidic environments. However, due to potential toxicity and mutagenic concerns associated with certain azo compounds, its use is often restricted in consumer products, especially those involving direct skin contact or biological applications.