This chemical is primarily utilized in organic synthesis as a key intermediate for the production of various pharmaceuticals and agrochemicals. Its structure, featuring a bromo and methoxy substituent on the phenyl ring, makes it a valuable building block for constructing complex molecules. It is often employed in cross-coupling reactions, such as Suzuki or Buchwald-Hartwig couplings, to introduce specific functional groups into target compounds. Additionally, it serves as a precursor in the synthesis of biologically active compounds, including potential drug candidates targeting neurological or inflammatory disorders. Its nitrile group also allows for further chemical transformations, such as hydrolysis or reduction, to yield carboxylic acids or amines, expanding its utility in diverse chemical processes.