1-Bromo-3-isopropoxybenzene is primarily used as an intermediate in organic synthesis, particularly in the production of pharmaceuticals and agrochemicals. Its structure allows for further functionalization, making it valuable in the development of complex molecules. The compound is often employed in coupling reactions, such as Suzuki or Heck reactions, to create biaryl structures, which are common in active pharmaceutical ingredients. Additionally, it serves as a building block in the synthesis of ligands and catalysts used in various chemical processes. Its stability and reactivity make it a versatile reagent in research and industrial applications.