This chemical is primarily utilized in organic synthesis as an intermediate for the production of various pharmaceuticals and agrochemicals. Its structure, featuring a bromophenyl group, makes it valuable in cross-coupling reactions, such as Suzuki or Heck reactions, which are essential for creating complex organic molecules. Additionally, it serves as a building block in the development of bioactive compounds, particularly in the synthesis of molecules with potential therapeutic applications. Its alcohol functional group allows for further chemical modifications, enabling its use in the preparation of esters, ethers, and other derivatives.