This chemical is primarily utilized in organic synthesis as an intermediate for the production of more complex molecules. Its structure, featuring a bromophenyl group and a vinylacetamide moiety, makes it valuable in the development of pharmaceuticals, particularly in the synthesis of compounds with potential biological activity. It is often employed in cross-coupling reactions, such as Suzuki or Heck reactions, to create diverse aromatic compounds. Additionally, it serves as a building block in the preparation of polymers and materials with specific electronic or optical properties. Its role in medicinal chemistry research is notable, as it aids in the discovery of new drug candidates targeting various diseases.