This chemical is primarily utilized in organic synthesis as an intermediate for the production of various pharmaceuticals and agrochemicals. Its structure, featuring a bromophenyl group, makes it valuable in cross-coupling reactions, such as Suzuki or Heck reactions, to create complex molecules. It is also employed in the development of liquid crystal materials due to its ability to influence molecular alignment. Additionally, it serves as a precursor in the synthesis of compounds with potential biological activity, including anti-inflammatory and antimicrobial agents. Its application extends to research and development in material science, where it is used to modify polymers and coatings for enhanced properties.