This chemical is primarily utilized in organic synthesis as a key intermediate for the production of various pharmaceuticals and agrochemicals. Its structure, featuring a bromo and methyl group on the phenyl ring, makes it a versatile building block for constructing complex molecules. It is often employed in cross-coupling reactions, such as Suzuki or Heck reactions, to introduce specific functional groups into target compounds. Additionally, it serves as a precursor in the synthesis of bioactive compounds, including potential drug candidates for therapeutic applications. Its nitrile group also allows for further chemical transformations, such as hydrolysis or reduction, to produce carboxylic acids or amines, respectively.