This chemical is primarily used as an intermediate in organic synthesis, particularly in the production of pharmaceuticals and agrochemicals. Its structure, featuring bromo, chloro, and methoxy substituents, makes it a versatile building block for constructing more complex molecules. It is often employed in cross-coupling reactions, such as Suzuki or Buchwald-Hartwig couplings, to create compounds with potential biological activity. Additionally, it can be utilized in the development of dyes, pigments, and other specialty chemicals. Its reactivity and functional groups allow for selective modifications, making it valuable in research and industrial applications.