This chemical is primarily utilized in organic synthesis as a versatile building block for the construction of complex molecules. Its structure, featuring both bromine and iodine substituents on a benzene ring, makes it a valuable intermediate in cross-coupling reactions, such as Suzuki and Sonogashira couplings, which are essential in the development of pharmaceuticals and advanced materials. The tert-butyl group adds steric bulk, which can influence the reactivity and selectivity of the compound in synthetic pathways. Additionally, it is employed in the preparation of liquid crystals and organic electronic materials due to its ability to modify molecular properties and enhance performance in such applications. Its halogenated nature also makes it a candidate for further functionalization in medicinal chemistry, particularly in the design of drug candidates.