This chemical is primarily utilized in organic synthesis as a building block for more complex molecules. It serves as a key intermediate in the production of specialty chemicals, particularly in the development of pharmaceuticals and agrochemicals. Its bromine atom makes it a reactive site for further functionalization, enabling the creation of diverse compounds. Additionally, it is used in research and development for studying aromatic substitution reactions and designing advanced materials. Its tetramethyl structure also contributes to its use in the synthesis of ligands for catalysis, particularly in asymmetric synthesis processes.