Used in organic synthesis as an intermediate for pharmaceuticals and fine chemicals. The presence of both a bromine substituent and an α,β-unsaturated ester makes it suitable for cross-coupling reactions, such as Suzuki or Heck reactions, enabling the construction of complex aromatic and conjugated systems. Commonly employed in the development of bioactive molecules, including potential drug candidates targeting central nervous system disorders and anti-inflammatory agents. Also utilized in the preparation of liquid crystals and functional materials due to its rigid aromatic backbone and reactive functional groups.