Used primarily as an intermediate in organic synthesis, especially in the preparation of liquid crystals and semiconducting materials. Its brominated aromatic structure makes it suitable for cross-coupling reactions, such as Suzuki or Heck reactions, enabling the construction of complex conjugated systems. Commonly employed in the development of organic electronic materials, including organic field-effect transistors (OFETs) and photovoltaic devices. The alkyl side chains enhance solubility in organic solvents, facilitating solution-based processing in thin-film device fabrication. Also utilized in research settings to design supramolecular architectures and discotic liquid crystals due to its rigid core and flexible side chains.