Used as a building block in organic synthesis, particularly in cross-coupling reactions for the construction of conjugated organic materials. It serves as an intermediate in the development of advanced materials such as organic semiconductors, liquid crystals, and specialty polymers. Its brominated aromatic structure makes it suitable for palladium-catalyzed reactions like Suzuki or Ullmann couplings, enabling the formation of extended π-conjugated systems. It is also employed in research settings for synthesizing ligands and functionalized terphenyl derivatives with tailored electronic properties.