Used as an intermediate in organic synthesis, particularly in pharmaceutical and agrochemical manufacturing. It serves as a building block for introducing brominated aromatic systems with protected phenol functionality, enabling controlled stepwise reactions in multi-step syntheses. Commonly employed in cross-coupling reactions such as Suzuki or Heck reactions, where the bromine atom acts as a reactive site for carbon-carbon bond formation. The methoxymethyl (MOM) protecting group stabilizes the phenolic oxygen during harsh reaction conditions and can be selectively removed later in the synthesis. Its stability and selective reactivity make it valuable in the preparation of complex molecules including drug candidates and functional materials.