Used as an intermediate in organic synthesis, particularly in the preparation of functionalized aromatic compounds for pharmaceuticals and agrochemicals. Its bromine and benzyloxy groups allow for selective cross-coupling reactions, such as Suzuki or Heck reactions, enabling the construction of complex molecules. Commonly employed in the development of liquid crystals and advanced materials due to its rigid aromatic backbone and derivatization potential. Also serves as a building block in medicinal chemistry for introducing substituted phenyl motifs.