Used as an intermediate in organic synthesis, particularly in the preparation of functionalized aromatic compounds. It serves in the development of pharmaceuticals, agrochemicals, and specialty materials due to its reactive bromine groups, which allow for cross-coupling reactions such as Suzuki or Heck reactions. The tert-butyl group provides steric bulk and electronic effects that can influence reaction selectivity. Also employed in research settings for the synthesis of liquid crystals and advanced polymers.