Used as an intermediate in organic synthesis, particularly in cross-coupling reactions such as Suzuki-Miyaura and Ullmann reactions, to construct complex aromatic systems. Commonly employed in the development of organic electronic materials, including organic light-emitting diodes (OLEDs) and field-effect transistors (OFETs), due to its ability to form extended π-conjugated structures. Also utilized in the synthesis of liquid crystals and pharmaceuticals where a rigid terphenyl scaffold with a reactive bromine handle is required.