Used as an intermediate in organic synthesis, particularly in pharmaceutical and agrochemical industries. It serves as a building block for the preparation of more complex molecules through cross-coupling reactions, such as Suzuki or Heck reactions, due to the presence of the bromine atom which is reactive toward palladium-catalyzed transformations. The ethyl and methoxy groups provide steric and electronic properties that can influence the selectivity and stability of intermediates in multi-step syntheses. Commonly employed in the development of bioactive compounds, including potential drug candidates and functional materials.