Used as an intermediate in the synthesis of pharmaceuticals and agrochemicals, particularly in the development of fluorinated organic compounds where the bromo and fluoro substituents allow for selective cross-coupling reactions. Its isopropoxy group enhances solubility and influences electronic properties, making it valuable in building complex molecules for drug discovery and crop protection agents. Commonly employed in palladium-catalyzed reactions such as Suzuki or Heck couplings to form biaryl systems. Also utilized in the preparation of liquid crystals and functional materials requiring specific steric and electronic profiles.