Used as an intermediate in the synthesis of pharmaceuticals and agrochemicals, particularly in the development of fluorinated organic compounds where the bromo group allows for further functionalization via metal-catalyzed cross-coupling reactions (e.g., Suzuki or Stille couplings). Its structure supports the introduction of methyl and fluoro substituents in aromatic rings, which can enhance metabolic stability, lipophilicity, and binding affinity in bioactive molecules. Commonly employed in research settings for constructing complex molecules in medicinal chemistry and in the preparation of liquid crystals or advanced functional materials.