Used as an intermediate in organic synthesis, particularly in the pharmaceutical and agrochemical industries. It serves as a building block for the preparation of more complex aromatic compounds through cross-coupling reactions such as Suzuki or Heck reactions. The bromine atom allows for selective functionalization, enabling the introduction of various substituents onto the benzene ring. Its methoxy and methyl groups influence reactivity and regioselectivity, making it valuable in the development of active ingredients in crop protection agents and medicinal compounds. Also employed in research for designing novel organic materials and ligands for catalysts.