Used as an intermediate in the synthesis of dyes and fluorescent compounds due to its aromatic structure and reactive bromine site. The presence of the methoxy group enhances electron density, making it suitable for coupling reactions in organic electronics and pharmaceuticals. Commonly employed in the preparation of naphthalene-based derivatives for use in agrochemicals and bioactive molecules. Its bromine functionality allows for further functionalization via cross-coupling reactions such as Suzuki or Heck reactions.