Used as an intermediate in the synthesis of pharmaceuticals and agrochemicals. It serves as a building block in the production of non-steroidal anti-inflammatory drugs (NSAIDs), particularly derivatives related to ibuprofen and similar compounds. The bromo group allows for coupling reactions, such as Suzuki or Heck reactions, enabling the introduction of aromatic rings in complex molecules. Also employed in the development of liquid crystals and organic semiconductors due to its stable aromatic structure and ease of functionalization.