Widely used in organic synthesis, particularly as an intermediate in the preparation of pharmaceuticals and agrochemicals. Its dual halogen functionality allows for selective cross-coupling reactions, such as Suzuki or Heck reactions, enabling the construction of complex aromatic systems. Commonly employed in the development of bioactive molecules where the bromo and iodo groups can be sequentially functionalized. Also utilized in materials science for synthesizing conjugated organic compounds used in electronic devices. The methoxy group enhances solubility and directs electrophilic substitution in further derivatizations.