Used primarily as a key intermediate in the synthesis of liquid crystal compounds for display technologies. Its rigid cyclohexyl-benzene core with a bromine functional group makes it valuable in forming biphenyl and terphenyl structures through cross-coupling reactions. Commonly employed in the production of nematic liquid crystal mixtures used in LCDs, offering good thermal stability and mesomorphic properties. Also utilized in research for developing new liquid crystalline materials with tailored dielectric and optical characteristics.