Used as an intermediate in organic synthesis, particularly in the production of pharmaceuticals and agrochemicals. It serves as a building block for introducing the 3-bromophenyl group in complex molecules, taking advantage of the reactivity of the bromine atom in cross-coupling reactions such as Suzuki or Heck reactions. Also employed in the synthesis of fragrances and flavoring agents due to its aromatic ester structure. Its acetate group can be easily hydrolyzed or transformed, allowing further functionalization in multi-step syntheses.