Used primarily as an intermediate in organic synthesis, especially in the pharmaceutical and agrochemical industries. It serves as a building block for the preparation of more complex aromatic compounds through bromination and alkylation reactions. Commonly employed in the synthesis of active pharmaceutical ingredients (APIs) where the bromo group facilitates coupling reactions such as Suzuki or Heck reactions. Also utilized in the development of specialty chemicals including dyes and functional materials due to its reactivity and stability in multi-step transformations.