Used as an intermediate in the synthesis of pharmaceuticals and agrochemicals. It serves as a building block in organic reactions, particularly in cross-coupling reactions like Suzuki and Heck reactions, due to the presence of the bromine atom which facilitates metal-catalyzed transformations. Commonly employed in the development of active ingredients in crop protection products and in the preparation of substituted aromatic compounds for research purposes. Its methoxy and methyl substituents help direct electrophilic substitution reactions, making it valuable in fine chemical synthesis.