Used as an intermediate in organic synthesis, particularly in the pharmaceutical and agrochemical industries. It serves as a building block for the preparation of more complex molecules through cross-coupling reactions, such as Suzuki or Ullmann reactions, where the bromine atom acts as a reactive site. Its aromatic ether structure makes it valuable in the development of bioactive compounds, including potential drug candidates and functional materials. Commonly employed in research settings to introduce phenetole moieties into larger conjugated systems.