Used as an intermediate in organic synthesis, particularly in the production of pharmaceuticals and agrochemicals. It serves as a building block for introducing the isopropylphenyl group in various compounds, including active ingredients in drugs and crop protection agents. Its reactivity allows for cross-coupling reactions, such as Suzuki or Heck reactions, enabling the formation of complex aromatic structures. Also utilized in the synthesis of fragrances and functional materials due to its stable aromatic backbone and versatile substitution pattern.