Used as an intermediate in the synthesis of pharmaceuticals and agrochemicals, particularly in the preparation of active ingredients requiring brominated aromatic structures. Commonly employed in cross-coupling reactions such as Suzuki and Heck reactions to construct complex organic molecules. Also utilized in the development of liquid crystals and organic semiconductors due to its ability to act as a building block in conjugated systems. Its methoxy and bromo functional groups allow for selective transformations, making it valuable in fine chemical synthesis and research laboratories.