Used as an intermediate in organic synthesis, particularly in the pharmaceutical and agrochemical industries. Its structure allows for selective functionalization, making it valuable in the preparation of complex molecules. The bromine atom serves as a good leaving group for coupling reactions such as Suzuki or Heck reactions, enabling the formation of carbon-carbon bonds. The protected alcohol moiety (via the methylethoxy methyl group) provides stability during reaction sequences and can be deprotected under mild acidic conditions when needed. This compound is also employed in the development of specialty chemicals, including fragrances and functional materials, where controlled reactivity and structural precision are required.