Used as an intermediate in the synthesis of pharmaceuticals and agrochemicals, particularly in the development of fluorinated organic compounds where the bromo and fluoro substituents allow for selective cross-coupling reactions. Its isopropyl group contributes to steric and electronic properties that enhance reactivity in metal-catalyzed transformations. Commonly employed in the preparation of bioactive molecules, including potential active ingredients in crop protection agents and medicinal compounds targeting central nervous system disorders. Also utilized in materials science for constructing liquid crystals and functionalized aromatic systems.