Used as a key intermediate in organic synthesis, particularly in the preparation of pharmaceuticals and agrochemicals. Its dual bromine functionality allows for selective cross-coupling reactions, making it valuable in constructing complex aromatic systems. Commonly employed in Suzuki and Heck reactions to introduce substituted aromatic rings in drug discovery. Also utilized in the synthesis of functionalized polymers and photoactive materials due to the reactivity of the bromomethyl group. Its methoxy substituent aids in directing electrophilic substitution and stabilizing reactive intermediates.