Used primarily as an intermediate in organic synthesis, this compound serves in the preparation of pharmaceuticals and agrochemicals. Its reactive bromo and allyl functional groups allow for cross-coupling reactions, such as Suzuki or Heck reactions, enabling the construction of complex aromatic systems. It is also employed in the development of specialty chemicals, including fragrances and functional materials, where controlled substitution on the benzene ring is required. The presence of the allyl group offers potential for further transformations via ozonolysis, epoxidation, or radical reactions, increasing its utility in multi-step synthetic routes.