Used primarily as an intermediate in organic synthesis, particularly in the pharmaceutical and agrochemical industries. It serves as a building block for the preparation of more complex aromatic compounds through cross-coupling reactions such as Suzuki or Heck reactions, where the bromine atom acts as a reactive site. Its alkyl-substituted benzene structure enhances lipophilicity, making it useful in designing molecules with improved membrane permeability. Also employed in the development of specialty chemicals, including functional materials and ligands for catalysis.