Used primarily as an intermediate in the synthesis of pharmaceuticals and agrochemicals. Its halogen-rich structure makes it valuable in cross-coupling reactions, particularly in the development of bioactive molecules. The compound's reactivity allows for selective substitutions, enabling the construction of complex aromatic systems found in certain antifungal and antibacterial agents. It is also employed in research settings to introduce brominated vinyl groups into target molecules, facilitating further functionalization in medicinal chemistry pathways.