Used as an intermediate in the synthesis of liquid crystal materials for display technologies. It serves in the preparation of rod-like mesogenic compounds that exhibit thermotropic liquid crystalline behavior, important for LCD manufacturing. Also employed in organic synthesis to introduce alkoxyaryl motifs in pharmaceuticals and agrochemicals. Its bromo functionality allows for cross-coupling reactions, enabling the construction of complex aromatic systems via palladium-catalyzed reactions like Suzuki or Heck couplings.