Used primarily in organic synthesis, 2-Bromoisobutyrophenone serves as a key intermediate and initiator in Atom Transfer Radical Polymerization (ATRP) for producing polymers with tailored properties, beneficial in materials and coatings industries. It is valuable in the preparation of complex molecules through coupling reactions and other transformations, particularly in the production of pharmaceuticals, fine chemicals, agrochemicals, and specialty materials. Its reactivity makes it useful in research settings for exploring new synthetic pathways.