This chemical is primarily utilized in organic synthesis as a versatile intermediate. Its structure, featuring both bromo and iodo substituents on the phenyl ring, makes it highly reactive in cross-coupling reactions, such as Suzuki or Sonogashira couplings. These reactions are essential for constructing complex organic molecules, particularly in pharmaceutical research and development. Additionally, the presence of the ethanone group allows for further functionalization, enabling its use in the synthesis of various heterocyclic compounds. Its applications are particularly relevant in the field of medicinal chemistry, where it contributes to the creation of potential drug candidates or bioactive molecules.