Used as a key intermediate in the synthesis of pharmaceuticals and fine chemicals, particularly in the preparation of flavonoids and chalcone derivatives which exhibit biological activities such as anti-inflammatory, antimicrobial, and anticancer properties. Its α,β-unsaturated ketone structure makes it valuable in Michael addition reactions and cycloadditions for building complex organic molecules. Also employed in the development of organic semiconductors and fluorescent dyes due to its conjugated system, which can enhance electron delocalization and optical properties in materials science applications.