Used as a key intermediate in organic synthesis, particularly in the preparation of flavonoids and chalcone derivatives, which exhibit biological activities such as anti-inflammatory, antimicrobial, and anticancer properties. It serves as a building block in the development of pharmaceuticals and agrochemicals due to its reactive enone functionality and aromatic structure. Also employed in the synthesis of dyes and fluorescent probes for biochemical imaging. Its dimethylamino group enhances electron donation, making it useful in materials science for designing nonlinear optical materials.