Used as a key intermediate in the synthesis of pharmaceuticals, particularly in the production of nonsteroidal anti-inflammatory drugs (NSAIDs) and other bioactive molecules. Its structure allows for easy functionalization, making it valuable in organic synthesis for introducing brominated aromatic motifs. Commonly employed in cross-coupling reactions such as Suzuki or Ullmann reactions to build complex molecules. Also utilized in the development of dyes and specialty chemicals where halogenated acetophenone derivatives are required. Its hydroxy and carbonyl groups enable further derivatization, enhancing its utility in medicinal chemistry research.