Used as an intermediate in organic synthesis, particularly in the production of pharmaceuticals and fine chemicals. It serves as a building block for the preparation of various ketone-based compounds with biological activity. Commonly employed in the development of analgesic and anti-inflammatory agents due to its structural similarity to known active molecules. Also utilized in research settings for the synthesis of chalcone derivatives, which are studied for their potential antioxidant, antimicrobial, and anticancer properties. Its aromatic and halogenated structure makes it valuable in structure-activity relationship (SAR) studies.