Used primarily as an intermediate in organic synthesis, especially in pharmaceutical and agrochemical industries. It serves as a building block for the preparation of complex molecules due to the presence of both bromo and iodo functional groups, which are highly reactive in cross-coupling reactions such as Suzuki, Stille, and Ullmann reactions. Its structure allows for selective modifications, making it valuable in the development of bioactive compounds, including potential drug candidates and functional materials. The ketone group further enables transformations like reductions, condensations, or heterocycle formations, expanding its utility in synthetic routes.