Used primarily as an intermediate in organic synthesis, this compound serves in the preparation of pharmaceuticals and agrochemicals. Its structure allows for functional group modifications, making it valuable in constructing complex molecules. The ketone group enables reactions such as reductions, condensations, and nucleophilic additions, while the bromo substituent provides a site for cross-coupling reactions like Suzuki or Heck couplings. It is also employed in the development of bioactive molecules, including potential drug candidates targeting inflammatory and central nervous system disorders.